Give passengers a reason to return
Award points for eligible rides, recognize members with tiers and bonuses, and let your team manage rewards from one redemption desk.
Open Limo Loyalty
Give passengers a reason to come back.
Turn eligible trips into points, rewards, and a lasting connection with your passengers. A standalone loyalty platform for limousine and chauffeur operators.
No Open Limo subscription required.
Explore plans and pricing ↓Your passenger experience
Sterling RewardsGold member
Points balance
8,400 pts
Avery’s rewards
A trip worth remembering.
Eligible rides earn points in your program.
Points & activityMembership tierRewards history
Alongside your reservation systemYour trips. Your passengers.
Your trips. Your passengers.
A new reason to return.
Start with supported trip exports from the software you already use. Give passengers a place to follow their points, and give your team the tools to manage their rewards.
- 01 / Bring in trips
Start with your trip data.
Upload supported CSV or Excel exports, or arrange an emailed feed. We’ll review your export format with you during setup.
- 02 / Reward participation
Give eligible rides value.
Apply your program’s earning rules and membership tiers. Passengers can see their balance and points activity in the member portal.
- 03 / Keep it connected
Manage the whole program.
Look up members, record redemptions, and review program activity. Your team keeps a clear history of earned and redeemed points.
Compatibility depends on the data in your exports. Talk through your reservation system with us →
Features & functionalityA member experience.
A member experience.
An operator workspace.
Keep passenger rewards and the work behind them together. Plan availability is shown in the comparison below.
Keep your booking system
Bring trip data into Loyalty through CSV uploads or automated emailed feeds. We help confirm the file mapping during setup.
Put rewards in your passengers’ hands
A member portal brings together points balances, activity and tier progress. Plus and Ultimate also let members send redemption requests online.
Make the program your own
Add your logo and welcome message on every plan. Plus and Ultimate add portal themes, tier customization, bonus tuning and promotions.
Keep the numbers clear
Review points and member activity in your dashboard, follow the points ledger, download exports and schedule reports for your team.
Connect the customer experience
Add Driver Reviews, a custom domain, and read-only Partner API access with outbound webhooks on Plus, or get them included with Ultimate.
Keep members engaged with Campaigns
Create targeted member email campaigns, announce promotions, preview and test messages, schedule delivery, and track delivery results. Campaigns is an add-on on Core and Plus, and included with Ultimate.
Standalone plans
A rewards program for your operation.
No Open Limo subscription required. All prices are in USD.
Monthly subscription prices shown.
Start your program
Core
Start rewarding repeat business with a ready-to-run loyalty program.
$39 / month$35.10 / month equivalent
Billed monthly.
$421.20 paid upfront for 12 months.
1 staff seat · 250 members
Choose Core- Points, membership tiers and standard bonuses
- Member portal and redemption desk
- CSV imports and automated emailed feeds
- Dashboard, exports and monthly statements
Shape your program
Plus
Shape your program around your passengers, your brand and your goals.
$199 / month$179.10 / month equivalent
Billed monthly.
$2,149.20 paid upfront for 12 months.
5 staff seats · 1,000 members
Choose Plus- Everything in Core
- Custom tiers, bonuses, channel boosts and promotions
- Portal themes and brand-color accents
- Online redemption requests
Extend your program
Ultimate
Bring your loyalty experience onto your own domain and connect your tools.
$999 / month$899.10 / month equivalent
Billed monthly.
$10,789.20 paid upfront for 12 months.
Unlimited staff seats · Unlimited members
Choose Ultimate- Everything in Plus
- Custom domain for your member portal
- Campaigns, Partner API, webhooks and Driver Reviews
- Guided setup and priority support
Need a walkthrough before choosing? Request a Loyalty demo.
Compare what’s included.
Explore the program tools, member experience, and ways to connect your data.
| Features & functionality | Core | Plus | Ultimate |
|---|---|---|---|
| Plan allowances | |||
| Included staff seats | 1 | 5 | Unlimited |
| Included members | 250 | 1,000 | Unlimited |
| Rewards and members | |||
| Earning rules and points ledger | Included | Included | Included |
| Member portal and tier progress | Included | Included | Included |
| Redemption desk | Included | Included | Included |
| Membership tiers and bonuses | Standard program | Customizable | Customizable |
| Tier customization and bonus tuning | — | Included | Included |
| Channel boosts and promotions | — | Included | Included |
| Online redemption requests | — | Included | Included |
| Data and reporting | |||
| Manual CSV imports | Included | Included | Included |
| Automated emailed trip feeds | Included | Included | Included |
| Duplicate and changed-trip reconciliation | Automatic | Automatic | Automatic |
| Program dashboard | Included | Included | Included |
| Data exports and scheduled reports | Included | Included | Included |
| Monthly member statements | Available when enabled | Available when enabled | Available when enabled |
| Partner API and webhooks | — | Add-on | Included |
| Your brand and customer experience | |||
| Logo and welcome message | Included | Included | Included |
| Portal themes and brand-color accents | — | Included | Included |
| Custom domain | — | Add-on | Included |
| Driver Reviews | — | Add-on | Included |
| Campaigns | Add-on | Add-on | Included |
| Essential account emails | Included | Included | Included |
| Support and setup | |||
| Email support | Included | Included | Included |
| Guided import and program setup | — | $199 once · waived annually | Included |
| Priority support | — | Add-on | Included |
| Custom connector or mapping project | — | Quoted separately | Quoted separately |
Extend your plan.
Core · Plus
Extra staff seats
$10 / month
$9 / month equivalent
$108 paid annually
per additional staff seat
Add individual staff seats for your management team.
Core · Plus
Extra members
$100 / month
$90 / month equivalent
$1,080 paid annually
per 1,000 additional members
Grow your program with additional members in blocks of 1,000.
Core and Plus · included with Ultimate
Campaigns
$250 / month
$225 / month equivalent
$2,700 paid annually
Create targeted member email campaigns, announce promotions, preview and test messages, schedule delivery, and track delivery results.
Plus · included with Ultimate
Partner API and webhooks
$99 / month
$89.10 / month equivalent
$1,069.20 paid annually
Read Loyalty data and send outbound events to your CRM or automation tools. Reservation imports use trip feeds.
Plus · included with Ultimate
Custom domain
$129 / month
$116.10 / month equivalent
$1,393.20 paid annually
Offer the member portal on your own domain, with domain verification during setup.
Plus · included with Ultimate
Driver Reviews
$149 / month
$134.10 / month equivalent
$1,609.20 paid annually
Collect rider feedback and review driver and ride ratings in your dashboard.
Plus · included with Ultimate
Priority support
$29 / month
$26.10 / month equivalent
$313.20 paid annually
Add priority support for your loyalty program.
Good to know.
- Prices are in USD per operator account. An Open Limo subscription is not required.
- Annual billing is 12 months paid upfront and saves 10% on recurring plans and the listed recurring add-ons.
- Automated feeds need a supported trip file and a configured email feed. Monthly statements send when enabled for your program.
- Guided import and program setup is $199 once on Plus, waived with annual billing, and included with Ultimate. Custom projects are quoted separately.
A few practical questions
Before you get started.
Talk through your program, current software, and setup with the team.
Request a Loyalty demo →Do I need an Open Limo subscription?
No. Loyalty is a standalone product. You can run a loyalty program while keeping your existing reservation and dispatch system.
How does Loyalty receive my trip data?
Upload CSV files or arrange for your booking system to email supported trip files to your Loyalty feed. We confirm the required fields and mapping during setup. Partner API access and webhooks provide read-only Loyalty data and outbound events; they are separate from trip imports.
What happens after I sign up?
Send the signup form and our team will contact you to confirm your plan, data feed and program setup. Signup is an assisted setup request; your account is created as part of that process.
How do passengers redeem points?
Your team handles redemptions from the management portal on every plan. Plus and Ultimate also let members send a redemption request from their member portal for your team to handle.
Can the member portal use my brand?
Every plan supports your logo and welcome message. Plus and Ultimate add portal themes and brand-color accents. A custom domain is an add-on on Plus and included with Ultimate.
Can I connect my CRM or automation tools?
Yes. Partner API and webhooks let your systems read Loyalty data and receive program events. This is an add-on on Plus and included with Ultimate. Custom connector work is scoped and quoted separately.
How much does Campaigns cost?
Campaigns is an optional add-on for Core and Plus at $250 per month, and is included with Ultimate. With annual billing, the add-on costs $2,700 paid upfront for 12 months, equivalent to $225 per month. Use Campaigns to create targeted member emails, announce promotions, schedule delivery, and track delivery results.
How does annual billing work?
Pay for 12 months upfront to save 10% on your plan and the listed recurring add-ons. Optional guided setup on Plus is also waived with annual billing. Separately quoted custom projects are not included in this discount.
How many members and staff can I have?
Core includes 1 staff seat and 250 members. Plus includes 5 staff seats and 1,000 members. Ultimate includes unlimited staff seats and unlimited members. Core and Plus can add staff seats for $10 per month each, and members for $100 per month for each additional block of 1,000.